Writing copy that connects with Meadhbh Hand

My guest on this weeks podcast is the fantastic Meadhbh Hand.
Meadhbh (pronounced Maeve) is a freelance copywriter based in Dublin working with clients in Europe and the US to create blog posts, web content, video scripts, emails and newsletters. Meadhbh began freelancing after completing a PhD in English in Trinity College Dublin.

We chatted about the merits of copywriting as Meadhbh gave great tips on how to connect and convert clients for those starting out in business and beyond.
We discussed:
- What copywriters can do for businesses
- The advantages to having a copywriter in your corner in business
- The biggest mistakes she sees businesses make in their copy and how to overcome them
- The myths and perceptions Meadhbh hears about copywriting, content creation or blogging that aren't true
- Where entrepreneurs who are completely confused about copy can start on their website content or blogging journey
- How copy helps you connect with your potential client
- And the mistakes people make when hiring a copywriter

You can find Meadhbh at www.businessblogger.ie and on LinkedIn at https://www.linkedin.com/in/handmh/